D23 is a hugely popular annual event for Disney lovers! It is the largest Disney fan event in the world, and it celebrates the best of Disney, Marvel, Pixar, Stars Wars, film, parks, products, etc. The event consists of panels and presentations, cosplay, Disney legends as guests, shopping and performances.

Murphy’s Law states that anything that can go wrong, eventually will, and while this might be a pessimistic view those of us in social media management know it’s just realistic thinking. An organization’s reputation is one of its most valuable assets. As Warren Buffet put it “it takes 20 years…

Social media campaigns can be a great way for your company to increase brand awareness, web traffic, customers and loyalty, but how do you know when it’s working? How can you prove social media is what’s driving the success your brand is seeing? Analytics is the answer, and while it…

A social media manager can never have too many tools of the trade. Having the right tool can be the thing that really takes your campaign to the next level. Doing social media well for your brand is so much more than just posting on your platform once a day…

For my personal interest project, I chose to use Instagram as my platform. The visual storytelling is what really spoke to me and that is why I love this platform. I really enjoy the creative elements of Instagram, from pictures, to Reels and what you add to your story. It’s…

Raise your hand if you have ever been personally #influenced. In today’s filtered world, who hasn’t? Influencers are taking over my feed, I know more about them then I do about some of my own friends. The thing about a good influencer is if they are doing it well, they…

Allison Michelle

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